School Policies > Media

Media Policy Rationale: The media provides unrivalled opportunities to promote school achievements and activities, but must be used in a manner that enhances our school image and does not infringe departmental requirements. Aim: To use the services of the media (television, newspapers and radio) to enhance and promote community perceptions of our school, our staff and our students. Implementation: Our school recognizes the advantages of promoting its achievements and activities via wider professional media services. Our School Promotions Committee will co-ordinate any and all media activities. In doing so, the committee will seek the approval of the Principal before any contact is made with the media. A School Council budget will be allocated for school promotion and advertising. Department of Education and Training employees are free to make public comment on issues relating to education, but in doing so, we are wary not to make comments that can be construed as negative criticism of our school, our school community, School Council, staff or community members. As a matter of professional courtesy, and as a requirement of Section 3.6 of the Teaching Services (Conduct of Duties) Order 1998 staff will communicate with the Principal before making public comment or formal statement on educational issues or that bears on the organization or program of the school or place of work. Formal media statements are to be made by the Principal or School Council President. Similarly, any approaches by the media to the school or its employees for comment or information must be immediately redirected to the Principal. The Principal may refer inquiries to the DE&T Media Unit, particularly if they appear to be of a potentially sensitive or controversial nature. Prior to any student’s image, name or work appearing in the school newsletter or the wider media, written consent must be provided by parents. The school’s Media Consent form must be used to obtain such consent. Evaluation This policy will be reviewed as part of the school’s three-year review cycle.